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SUBGRID

SUBGRID is a free thoughtfully curated weekly catalog of good design and design craft. Dispatched with ❤ from Canada every Wednesday morning.

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SUBGRID Issue #006

SUBGRID ISSUE 006 As the last issue of 2025 being sent out on Christmas Eve, I want to keep it brief. For as long as I remember, I've identified as a curator. A curator of ideas and products, small and big. Apart from software interface design, the medium of writing is how I express myself best. I've long held on to the dream of curating and writing via a regular publication. Even though, I've had a blog for 20 years, I've never been able to stick to a discipline of regular writing through...

A red Olivetti Valentine portable typewriter shown open from above, revealing its mechanical components and keyboard with white and black keys

SUBGRID ISSUE 005 As we near the 52nd week of the year, macro questions bubble up to the top of my mind. What design future are we heading towards in the near term? From what I can tell at the intersection of where I work (technology + design), it feels like everything is happening all at once. The technological era of the 2010s of apps and smartphones hasn't come to an end. Apple's services revenue (revenue Apple Inc. makes just from software, for e.g. iCloud+ or apps people pay for) last...

Menu Design in America' book cover showcasing the evolution of American restaurant graphic design through vintage menus spanning Art Deco, mid-century modern, and pop culture aesthetics

SUBGRID ISSUE 004 A few years ago, I read 5 pieces of advice from a design futurist I subscribe to and it's been on my desktop in a pdf ever since. Every so often, when I get stuck in some temporary bout of pessimism around design or the future, I glance at that doc. I wish I could link to it, but the issue isn't available online anymore, so I'll quote the 5 things here verbatim and maybe you will find it useful: 1) Look at the world with wonder and amazement; 2) Be the optimistic contrarian:...

Top half of a Vintage London Underground poster by E. McKnight Kauffer depicting a serene view of a wooden bridge over calm water in Watford, with stylized trees in muted blue-greens and yellows

SUBGRID ISSUE 003 Advertising is inevitable. But as consumers spending money we work hard to earn, we deserve more thoughtful typography, design and editorial in advertising in our daily lives. Partly thanks to the success of Google Adwords, online advertising over the last two decades or so has become a hellhole of clickbait and in-your-face elements that are devoid of soul and accessibility. One trip to a recipe website might drive this point home (making me reach for the "Hide Distracting...

A screenshot containing the top half of the PDF document published by NASA called Graphic Standards Manual in 1976.

SUBGRID ISSUE 002 Every week I read maybe a dozen or so articles about how people are thinking of generative AI in their work and domains. Lately, they've been increasingly more so about design. I was reading a piece last week by a designer named Steve Vassallo (now a venture capitalist running Foundation Capital). As I was reading it, I found all the bits relevant to what could be said about design & generative AI today. Except, that piece was written some two years ago. What does that say...

S U B G R I D ISSUE 001 Design is all around us. The work of a designer influences your life every day in big and small ways, even if you don't notice. It genuinely feels good to interact with objects and experiences that are designed thoughtfully. Good design nourishes the soul. SUBGRID is for the design curious. It’s my on-going catalog of curated signals of product design and craft. Of things and ideas discovered from around the web, and from designers, writers and makers all across this...